Reyadah is a UAE-based food and beverage company focused on creating, operating, and developing homegrown brands built on strong institutional foundations and designed for sustainable growth. Since its establishment, Reyadah has adopted a disciplined approach to building brands from the ground up and transforming ideas into commercially viable, scalable ventures.
With over a decade of industry experience, Reyadah has developed deep expertise in market analysis, consumer behavior, and evolving hospitality trends. This insight enables the company to identify strategic opportunities and translate them into distinctive, value-driven dining concepts and high-quality guest experiences.
Reyadah launched its first restaurant with Zushi in 2015 and has since built and managed a diversified portfolio of homegrown brands, spanning modern fast-casual concepts and refined dining experiences. Across all ventures, the company maintains a consistent commitment to operational excellence, cost discipline, and long-term performance sustainability.
Reyadah’s capabilities cover the core pillars of the F&B business, including concept development, menu engineering, operational infrastructure and kitchen design, day-to-day operations, and financial planning. This integrated, institutionally managed approach ensures consistency in execution, quality of delivery, and scalability across the portfolio.
Every brand in the Reyadah family is a different expression of the same idea: memorable food, crafted with intent, served with consistency, and designed to travel from a single site to a full region.
From quick bites to destination dining, our concepts are built to feel unique yet connected, sharing the same standards of quality, innovation, and guest care.
Discover Our Brands
